martechoutlook
Transform Decision Making with a Data-Driven Culture

Transform Decision Making with a Data-Driven...

By : Kamelia Aryafar, Chief Algorithms Officer, Overstock [NASDAQ: OSTK]
In a World of Abundant Marketing Tech, It's Still All About the Customer

In a World of Abundant Marketing Tech, It's...

By : Adam Gay, Vice President Product Marketing & Strategy, McGraw-Hill - School
It's Time to Make Marketing Automation the Indespensible Component of Your Marketing Mix

It's Time to Make Marketing Automation the...

By : Chris Dunn, VP of Demand Generation & Customer Marketing , Dun and Bradstreet
The State of Marketing Measurement & Attribution

The State of Marketing Measurement & Attribution

By : George Musi, EVP, Marketing Sciences, Publicis One
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Navigating Customer Experience in the Digital Age

By : Jill Rooks, Director of Customer Experience, Zodiac Pool Systems, LLC
Mobile Technology enriching Digital Travel Experience

Mobile Technology enriching Digital Travel...

By : Michael Kubasik, Executive Vice President & CIO, Travel and Transport, Inc.
Enable, Stand Back and Get Out of the Way

Enable, Stand Back and Get Out of the Way

By : Robert Walden, CIO, Epsilon
Four Tips to get the most out of Location Targeting in Cross Channel Marketing

Four Tips to get the most out of Location...

By : Lillie Beiting, Director of Data, Impact Partnership, CMO, Adder Mobile Technologies
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