Email marketing is one of the most dynamic fields that has continued to evolve into an effective marketing channel for marketers. Every year, there are some exciting trends that emerge in the realms of email marketing and 2021 is no different. Since 2020 saw grim circumstances, there were drastic changes in customer behavior. New trends emerged in the world of email marketing to cater to these changes.
While it has a giant ROI, email marketing poses some challenges that often keep marketers and businesses from reaping its true potential. As a matter of fact, a few marketers claim that they’re slightly disillusioned with email marketing because it doesn’t seem to produce the kind of results they had in mind. There’s no denying that email marketing has its own unique challenges. But without these challenges, the marketing world would have been a dull place. Thankfully, for every challenge there are multiple solutions.
Its impact on different nations and demographics has been hugely varied. In the marketing world, this has also been the case - as some COVID-proof industries have prospered, others have been forced to shut their doors, drastically cut budgets and enter survival mode due to the restrictions put in place.
While AI is a hot topic in the email marketing trends conversation at the moment, don’t be fooled into thinking it’s a must-have if your strategy doesn’t truly require it. AI is of course already delivering significant improvements for some businesses. As Tim Watson explains, the principles behind email marketing will remain consistent whether you’re in a position to invest in AI technology or not. The email marketing trends above demonstrate that this channel continues to show an incredible resilience to change, as well as the ability to adapt to meet consumer’s ever-changing needs in an increasingly dynamic digital landscape.
We present to you, “Top 10 Email Marketing Solution Companies - 2021."
